About the job COSABELLA, meaning “beautiful thing”, is an American premium lingerie and loungewear brand with Italian heritage. COSABELLA was established in 1983 and is based in Miami, Florida (US). It is part of CALIDA GROUP, a globally active company with its head office in Switzerland. CALIDA GROUP consists of the brands CALIDA, AUBADE, and COSABELLA in the underwear and lingerie segment, as well as the outdoor furniture brand LAFUMA MOBILIER. In 2022, the group generated sales of CHF 324 million with 2,400 employees and is a stock-listed company with registered shares being traded on SIX Swiss Exchange. Become part of the CALIDA GROUP family and shape the future of tomorrow with us as: Your role Based in our headquarters in Miami, Florida (US) and reporting to the Global Marketing Director, you will support the Marketing team in creating and executing campaigns that increase brand awareness and drive sales. As a creative marketer, you will write and edit copy for various marketing channels, including email, social media, and website, and optimize content for SEO: Work closely with the Marketing Director to develop and implement effective digital marketing strategies that support the overall business goals and objectives Assist in creating a cohesive content/brand story through all customer touchpoints Ensure all marketing collateral is consistent with the Cosabella brand guidelines and messaging Provide quality assurance for marketing materials, product details, and other company collateral Assist with the creation and management of digital marketing campaigns, including email marketing, social media advertising, and PPC campaigns Assist with online marketing initiatives, working with SEM, SEO, CSE, ESP, and platforms Analyze website analytics to identify opportunities for optimization and make data-driven decisions to improve website traffic, engagement, and conversion rates Manage and update website content, including product descriptions, landing pages, and blog posts, ensuring that they are optimized for search engines Assist with all photography needs, including but not limited to attending photo shoots, organizing/preparing samples and creating shots lists/agendas What is important to us
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